With the car rental industry reaching new heights, more and more rental business owners should look for new marketing strategies to boost their business. What with social media being a major platform for any business, as well as other offline marketing solutions – the options are countless.
Keep reading for marketing tips that will help improve your business and bring in the masses.
1. Social Media
Social media is one of the most effective ways to market your business as you can reach a larger audience. Having a social media presence will also show that your company is staying relevant to the shift and turns of the digital world.
Using social media apps and sites like Twitter, Instagram, and Facebook will allow you to be closer to your clients and ensure a more personalized service. Using social media to host campaigns and post ads can greatly help in promoting your business to potential customers.
Utilizing the free resources available on the internet is a sure-fire way to get a lot of people to reach your business. Using blogging platforms like Medium or WordPress can allow people to know what your company has to offer as you can easily write about any new additions to your services, introduce a new car brand to your fleet and many more!
Blogs have an upper hand over social media like Twitter and Instagram because you can include more information instead of just sticking to a caption with few lines. Blogs are more informative and can be written in a casual engaging manner which allows anyone to read and understand what you have to say.
3. Sponsored content and collaborations
You can collaborate with other businesses or even content creators to promote your service. This is a great way to advertise your company to people, as you will be targeting the content creators’ viewership.
By sponsoring their content, they will promote your business and explain to their audience why they should choose your company. You can do many things, like offer to give a creator a free rental for the day to run their errands, and in turn, they can create a video about the quality of your service.
This is a great way of creating a positive buzz that will make people engage with your business and gain a chance to experience your services in a fun way! You can set up simple tasks like follow and repost, or something more creative like coming up with a tagline for a new service. The winner can get a voucher for a free rental they can use for a couple of days.
You can even host these competitions with a collaborator such as content creators or other businesses!
Search engine optimization is an extremely important tool to use to make sure your company’s visibility is high when potential customers search Google for certain car rental services. You must hire a good digital marketing team to make sure your business pops up first on search engines.
Navotar provides great digital marketing solutions; we can assure you that your business can get a higher ranking in search engines which can boost your bookings by 70%. Visit our website for more information: navotar.com
So, will you utilize these digital marketing tips for your business?