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Digital Transformation has been a trending word within the digital marketing community for some time now and it is also applicable to car rental businesses. Many car rental businesses rely on digital marketing strategies to help promote their business and keep it relevant to the changing times. So where do digital transformation roadmaps fit in?
What is ‘Digital Transformation’?
Digital Transformation is when a business adopts ‘digital’ technological solutions to address business problems. It also, transform its services by replacing any non-digital processes and older technology with new digital processes and technology.
What is a ‘Digital Roadmap’?
A Digital Road map provides structure to the transformation journey. It is a thorough step-by-step plan that will help guide you through the Digital Transformation of your company.
What are the components of a Digital Transformation Roadmap?
The People Track
This involves the customer experience. The transformation roadmap will lead you to establish a more customer-centric culture within your company. This also includes the role that your employees and business partners play in achieving the overall vision for the company. The people track focuses on personalizing the customer’s experience with rental reservations and how they engage with the whole experience from booking to dropping off the vehicle at the end. This also involves everyone working in your company via cross-functional collaboration.
The Process Track
This focuses on how you can maximize organizational efficiency and improve the capacity at which your new business model can change and evolve. This track requires you to study and analyze your customer’s journey through your services and also requires you to build a map of this journey. You must seek to understand how every customer engages with your brand during each step of the customer experience lifecycle. This allows for the building of contextualized digital marketing campaigns that aim at consistent effectiveness as these provide your customers with exactly what they need at that moment.
The Technology Track
This is all about building an integrated information infrastructure that also serves as a foundation for integrating data across silos. This foundation also allows all information management platforms to become interactive, that in turn allows for predictive analytics which drives growth. It is important to note that your tech strategy will be comprised of one part hardware, one part software, and one part information science. Contextualized information architecture is imperative for structuring data and content while tagging the right metadata for defined relationships between information classes.
Close collaboration between your business stakeholders and IT specialists is important in building an infrastructure that delivers business value. This business value is decided by customer experiences and marketing programs, accurate business insights, and other efficient business processes.
The Content Track
This tackles internal enterprise information and customer-facing content. Content tracking makes sure that its content and information are accurate, easily findable by your audience, personalized, and contextualized. Product/service information needs to be organized contextually as this helps reflect buyer preferences. Enterprise search and external site search need to be optimized to make content easily findable. Data governance makes sure that the quality and accuracy of data are good.
Digital Fragmentation
A well-structured approach is needed for a well managed Digital Transformation journey. This is extremely important as the lack of a foundational plan can lead to “Digital Fragmentation”, this is the result of too many disconnected initiatives.
When approaching any form of change, a company must aim at a long-term plan and this is where a Digital Transformation Roadmap comes in handy. Many companies rush to purchase new technologies that may overwhelm them as they have no idea how it fits into their business model, a digital roadmap helps greatly in making these big decisions.
Have a vision and a fool-proof strategy
Have a vision of what you want the digital transformation to result in, for this you will need the right strategy to realize this vision and a good roadmap to guide you through the process. A good vision paired with a solid business strategy helps get your organization on board with taking all the necessary steps needed to achieve it. The Digital transformation roadmap aligns tech resources to the business growth strategy of your company. After you have a roadmap in place, you can now look into the personnel you will need to hire, what tech resources to look into, and how they can be implemented in your business.
Make NAVOTAR a part of your car rental company’s digital transformation journey. NAVOTAR offers digital marketing solutions as well as software solutions for rental business owners to help elevate their businesses. Digital is the way to go and NAVOTAR specializes in providing innovative solutions like Car Rental Software, Website development, Mobile App, and more. Visit our website for an in-depth look at our services.
